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Privacy Policy
This Privacy Policy explains how we collect, use, and share your personal information when you visit our website (the “Site”). By using the Site, you agree to the practices described below.
1. Information We Collect
When you interact with our Site, we may collect:
Usage Data: IP address, browser type, device information, pages visited, time spent.
Cookies & Tracking Data: Data collected via cookies, pixels, and analytics tools.
Voluntary Information: Any data you provide through forms or surveys (e.g. name, email).
2. How We Collect Data
We use the following technologies:
Google Analytics / Google Tag – to measure and analyze traffic and user behavior.
Meta Pixel (Facebook Pixel) – to track conversions and deliver relevant advertising.
Microsoft Clarity – to record user interactions (e.g. clicks, scrolls, heatmaps).
These tools may use cookies or similar tracking technologies to collect and share information with their respective providers.
3. How We Use Your Information
We use the collected information to:
Analyze and improve the functionality and performance of our Site. Deliver targeted advertisements and measure their effectiveness. Understand user behavior to improve content and usability.
4. Sharing of Data
We do not sell your personal information.
We may share limited usage data with:
Google, Meta (Facebook), Microsoft, and other service providers we use to operate our Site.
These third parties process data in accordance with their own privacy policies.
5. Your Rights
Depending on your location, you may have the right to:
Access, correct, or delete your personal information.
Opt out of targeted advertising (see links below).
Withdraw consent for data processing (EU/UK residents under GDPR).
California residents (CCPA/CPRA): You have the right to request that we disclose what personal data we collect and to opt out of any data sharing.
6. How to Opt Out
To manage cookies: adjust your browser settings or use our cookie banner.
Google Ads opt-out: https://www.google.com/settings/ads
Meta (Facebook) Ads opt-out: https://www.facebook.com/settings/?tab=ads
Microsoft Ads opt-out: https://about.ads.microsoft.com/en-us/resources/policies/opt-out
You may also contact us directly for requests regarding your data (see below).
7. Data Retention
We retain your personal information only as long as necessary for the purposes described in this policy, or as required by law.
8. Security
We take reasonable measures to protect your personal information, but no method of transmission over the Internet is 100% secure.
9. Contact Us
If you have any questions about this Privacy Policy or would like to exercise your rights, please contact us:
Safe Road Magazine
RS Scaling Ltd
Suite A, Bank House
81 Judes Road
Egham
TW20 0DF
England, GB
Email: contact@saferoadmagazine.com
